美編重要還是行銷重要? - 創業
By Edward Lewis
at 2018-10-28T20:37
at 2018-10-28T20:37
Table of Contents
各位前輩們安安
我們夫妻目前經營女裝網拍銷售
客群來源是粉絲團/蝦皮/LINE@/IG
經營了約一年半
所有的事情都從完全不會
到現在最起碼基礎都沒問題
包括攝影/美編/文書/行銷/粉絲團IG投放廣告
社群小編/等等..所有事情都一手包辦
但隨著業績成長也希望呈現出來的賣場及商品能夠更有質感,廣告投放能夠更精準
這也是我們創業這段期間最常爭執的點
1.商品的照片呈現/美編,我們審美觀差很多
2.廣告投放不能精準掌握成效,不知道廣告錢下去到底成效好還是不好
畢竟所有事情都是半路出家自學,想找專業的人才來幫助我們,這兩項我們都覺得很重要
,畢竟經費也有限,只能二擇一,想聽聽前輩們寶貴意見,感謝各位前輩
--
我們夫妻目前經營女裝網拍銷售
客群來源是粉絲團/蝦皮/LINE@/IG
經營了約一年半
所有的事情都從完全不會
到現在最起碼基礎都沒問題
包括攝影/美編/文書/行銷/粉絲團IG投放廣告
社群小編/等等..所有事情都一手包辦
但隨著業績成長也希望呈現出來的賣場及商品能夠更有質感,廣告投放能夠更精準
這也是我們創業這段期間最常爭執的點
1.商品的照片呈現/美編,我們審美觀差很多
2.廣告投放不能精準掌握成效,不知道廣告錢下去到底成效好還是不好
畢竟所有事情都是半路出家自學,想找專業的人才來幫助我們,這兩項我們都覺得很重要
,畢竟經費也有限,只能二擇一,想聽聽前輩們寶貴意見,感謝各位前輩
--
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創業
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