關於蝦皮拍賣 - 創業
By Ivy
at 2016-08-01T13:57
at 2016-08-01T13:57
Table of Contents
蝦皮營運了大概一年 現在大家應該都不陌生
http://www.appledaily.com.tw/realtimenews/article/new/20160714/907886/
每月成交數超過千萬 會員三百萬
主要靠的是補貼運費的方式搶市占
(假設每筆單補貼50塊運費,一個月就是五億?)
特別的是他營運至今沒有任何營收
金流營運都是免費補貼 甚至幫賣家出運費
蠻好奇那些投資人的想法
的確燒錢燒到現在是燒出市占了
但這些完全就是建立在削價競爭
假設今天想要營利 自然回到那些老招
收上架費 收廣告費 抽成交費
那這些大燒特燒留下的市占還留得下來嗎?
投資人看不到實際營收還投得下去嗎?
還是這是單純對岸情蒐的工具平台?
之前有版友提到amazon 或FB 這類也是燒錢燒很久
但看起來這兩個都有明確營收方式與利基點
可是今天蝦皮主要吸引人的地方就是免手續費還補貼運費
少了這兩個蝦皮還剩下什麼嗎?
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