大重點 - 電子商務

Budvar the state-owned company locked in a legal battle for years with the
world's largest brewer, Anheuser-Busch, over the product names Budweiser and
Bud.
Although the American beer is not sold in the Czech Republic, the Czech
company recently got around the legal hurdle by renaming a product for the US
market "Czechvar" -- and grabbing a new export niche.

中文翻譯

1 Budvar果然推出新的名稱了
用Czechvar在國際間打響名號
而Budvar該公司出口值佔公司營收50%
2 Budvar現在是一家國營公司 為捷克第二大啤酒製造商
3 捷克當地啤酒消費額趨緩 因為人口結構改變 老年人變多
所以積極拓展海外營收 有意將製程用franchise方式海外授權
poland russia slovakia , and is intending to invest in Asia
4目前美國啤酒不可以在捷克販賣 但是捷克啤酒可以在美國販賣
Budweiser vs. Czechvar
5 以上資料來源2005 8/29 Taipei times

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