本次期末報告論文連結 - 電子商務

Targeting customers: how to use geodemographic and lifestyle data in your
business’ by Peter Sleight, WARC (World Advertising Research Centre),
Henley-on-Thames, UK; 2004 (3rd edn); ISBN: 1 84116 154 3; 200 pages
Journal
of Consumer Behaviour

http://www3.interscience.wiley.com/cgi-bin/abstract/111081745/ABSTRACT

Does market orientation matter?: a test of the relationship between
positional advantage and performance
Strategic Management Journal

http://www3.interscience.wiley.com/cgi-bin/abstract/85007430/ABSTRACT

Contributions from mood research
Psychology and Marketing

http://www3.interscience.wiley.com/cgi-bin/abstract/69503608/ABSTRACT


Social representations as a diagnostic tool for identifying cultural and
other group differences
Psychology and Marketing

http://www3.interscience.wiley.com/cgi-bin/abstract/110572799/ABSTRACT

The state of interactive marketing in seven countries: Interactive marketing
comes of age
Journal of Interactive Marketing

http://www3.interscience.wiley.com/cgi-bin/abstract/110557807/ABSTRACT

Fragrance: emerging health and environmental concerns
Flavour and Fragrance
Journal
http://www3.interscience.wiley.com/cgi-bin/abstract/93514043/ABSTRACT

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