網拍同業競爭之copycat - 創業
By Megan
at 2013-10-22T04:40
at 2013-10-22T04:40
Table of Contents
今天心血來潮用一些關鍵字搜尋,發現有個新賣家販售商品內容
20樣商品有10多樣都和我一樣 囧 ,就連命名方式與關於我的一些
注意事項都有我的影子在裡面,但對方很小心(狡詐)的回避做了
修改,圖片也沒有使用到我自己拍攝的作品
在定價上也和我定的區間相近,但都低價商品便宜幾十元,高價商品
便宜100-250,最主要的是看見曾經的在我這消費過的顧客在詢問對方
的商品,唉頓時有種氣餒的感覺阿
對方以買空賣空的方式販售,圖片都不是自己的,我可以看出他為了
跟我競爭,有些商品的利潤抓的極低
目前評估自己店可以肯定的優勢是有精美的圖片與編排,還有詳盡的
文案與商品資訊。另外服務與讓客人收件時的驚喜都有兼顧。
而且一直以來都已以中價位的品牌模式為目標。
遇到特意來對尬的賣家也別無他法,有品質的商品不想淪落為
削價競爭的局面,想請問各位先進有沒有什麼好建議或見解?
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Tags:
創業
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